The information below is in your Creative Brief.
Infographics are graphic representations of information, data or knowledge. They are great for presenting complex information quickly and clearly.
The purpose of this assignment is to create infographics for your business. It should indicate what is successful about your brand and what needs improvement. (You can make your own decisions regarding the latter sentence.)
A few things to consider when making your infographic:
- Is there a key marketing image that is easily recognizable?
- Key terms related to your company?
- Tell the story of your brand using visuals, statistics, and key fun facts.
- Profits from your company/Popularity of company
- Marketing used by your company
- Evidence vis your research- use it!
Infographic Assignment Part I
How to Make an Infographic:
Create a question pyramid
Use a question pyramid to take that burning problem and turn it into 3-5 actionable questions to tackle in your infographic. Use Adobe Illustrator to create a simple pyramid and answer and expand on the questions above.
Basically, try to create as many questions as you can. You will need them when you create your infographic.